adSails organizes every aspect of the sales process for the entire operation-from the account executive to the VP of Sales. The software incorporates a unique Customer Relationship Management (CRM) module that describes the complex relationships of the outdoor advertising marketplace. It also generates and tracks orders, from pitch to close to execution. At the heart of the software is a sophisticated rate system designed specifically to maximize the value of advertising inventory. By managing the details of the sales process, adSails frees a sales force to focus on what it does best: selling.

Workflow automation standardizes best practices for a sales organization. It can also provide the tools for measuring compliance. adSails summarizes data for presentation in a range of analytics that vary in scope and detail: sales activity, dollars pitched, dollars closed, sales-to-budget comparisons, and pacing reports, to name a few. Best of all, by making the job of selling easier, adSails enjoys an enviable track record of end-user acceptance.

adSails Features
	Robust CRM module
	Account List Management
	Order generation, from pitch to close to execution
	Dynamic Rate Structures
	Inventory Integration with MISA's Charting Pro
	Yield Management
	Order Approval interface for management
	Comprehensive Sales Activity and Financial Metrics

Workflow automation is all about driving revenues. adSails does it by increasing productivity, maximizing efficiencies, and eliminating mistakes and redundancies that cost your operation money.

When you streamline the workflow, you give your account executives more time to sell. You give your managers greater control over the sales process. And you gain access to powerful analytics that can inform your strategic decision-making. Real workflow automation is comprehensive: it covers the life of the sale, from cold call to traffic, allowing you to follow the money. And it makes your sales organization leaner and more profitable by consolidating the time and effort spent on the paper trail. Here's how it works:

for account executives
Activity Tracking: From cold call to traffic
adSails' new Pipeline Workflow interface organizes the life of every sale, from an AE's cold calls to export to MISA's fulfillment system. It creates an iron-clad paper trail that documents every step of the process as defined by your sales protocol.

Integrated Order Generation-Pitch, close, and traffic in one step
adSails saves account executives time by applying a simple principle: the single authorship of information. That means that an AE creates an order once, and then presents it in different ways for different audiences-proposals, contracts, and insertion orders, all with no extra work. By eliminating the paper trail, adSails generates productivity gains that translate into measurable increases in revenue.

Production Orders
adSails streamlines and standardizes the creation of production orders and creative content. Every entry becomes part of an account library.

Integrated reporting
Genuine workflow automation gives an AE powerful reporting tools. As an AE sells, the software keeps track of account histories and generates a variety of metrics. Unlike any other application, adSails bases all metrics not on reported numbers, but on orders generated in the software. AEs don't have to spend time writing weekly activity reports because the software does it for them.

for the enterprise
Order-approval interface
adSails' ground-breaking order-approval screen provides a centralized interface for AEs, managers, business, and traffic departments. As soon as an account executive closes an order, management and business departments can review the order for approval, and traffic can execute it. It's the ultimate in transparency and accountability. That means orders get processed faster and more reliably.

Traffic Interface
Why make your traffic department key in orders when AEs have already entered them? adSails can export AEs' orders to MISA's fulfillment system. Our traffic interface virtually eliminates data entry for your traffic personnel so that they can focus on managing inventory.

Consolidation of workflow
adSails consolidates the creation of sales packages, form letters, and research integration. By leveraging the efforts of sales assistants, marketing, and research departments, you can give your AEs even more time to sell.

Analytics
adSails software collects data at ground level. Sales activity generates the basis for a unique set of analytics not offered by any other application. The information can be viewed in a variety of ways, from the granular to global. adSails can even replicate data to the SQL database of your choice.

For more information on how adSails integrates with Charting Pro contact us.