Demographic Data

Tetrad's - PC Census

PCensus quickly analyzes sites and markets. Now you can easily profile any North American location or find target markets that match a specific lifestyle.

PCensus is a demographic analysis package that lets the user describe a profile based on census variables (race, income, etc.), and set threshold values on key demographics. PCensus finds and ranks all the areas in the country that meet the demographic profile.

PCensus Benefits
	Site location analysis. Describe any location
	Determining market potential
	Comparing different trade areas
	Transportation route planning
	Target marketing. Describe people's lifestyles - find out where they live.

Data for PCensus

Choose from a number of databases including demographics, consumer spending, workplace population, market segments, etc. Variables from these databases can be combined together in reports; e.g. household demographics with consumer spending.

PCensus works seamlessly with data in both the United States and Canada.

Tetrad offers data from the industry leaders in demographics such as Claritas, MapInfo Canada, Applied Geographic Solutions, U.S. Census Bureau and Statistics Canada.

Claritas provides precision marketing tools, software and services to identify, reach and retain your most profitable customers. Claritas offers comprehensive solutions for market research, market analysis, site location, site selection and customer acquisition.

For more information on how demographic data integrates with Charting Pro contact us.