We've been fine tuning our technology for the past 25 years, fact is we've got the industry know-how and expertise to deliver our clients a solution to strategically bundle media opportunities that:

• drive brand awareness
• increase sales, now and in the future for their clients!

How We Do It
With systems in place and ad faces available, our software, Charting Pro, is ready to simply manage complex actions using one system, one database. We bring your entire company together: corporate, sales, marketing, chartng, finance and operations to manage, fulfill and maintain the total flow of information within your organization.

Charting Pro manages all media types - static, digital and mobile, complete with demographic and geographic characteristics to achieve truly targeted campaigns and coordinated brand promotions.

Planning Campaigns
Advertisers and agencies are now able to buy locally and nationally across all media platforms using one contract with one invoice and a single source of proof-of-performance.

Placing Ads
Charting Pro schedules campaigns, tracks designs and delivers posting instructions. Advertisers are able to target specific characteristics with appropriate brands and know their message will not fall in direct line-of-site of the competition.

Measuring Results
Credibility. Advertisers want proof - proof that their campaign was delivered on time with the right creative and in the right location for the period specified. Not only does MISA deliver POP within 24 hours, our system is capable of delivering photos with client creative, CPM impressions, average DEC, pedestrian and traffic counts, and post-show analysis for all campaigns.

That's Smart. That's Charting Pro.

Charting Pro is made up of modules, choose those to best suite your business needs. Learn more >>

Foundations of Charting Pro
Charting Pro has 5 main objects, Sites, Faces, Contracts, Subcontracts and Designs

• Sites track the physical location, permits, conditions/restrictions, leases and advertising opportunities (Faces)
• Faces track the media type, area, line of sight, inactivity, circulation and scheduling
• Contracts track the client, agency, sales person, contract status, dates, billing, and scheduling opportunities (subcontracts)
• Subcontracts track the market, media type, subcontract type, dates, costs, scheduling criteria, scheduled faces, production status and designs
• Designs track storage location, takedown and destroy dates, received/destroyed activity, inventory levels and locations scheduled
  

Handful of Highlights

• ONE common interface - Microsoft Outlook style
• Security levels control/limit access to different areas/features of the software
• Complete historical data for comprehensive analysis and forecasting
• Report Generator. The system comes with numerous reports or you can customize your own
• Create dynamic filters that can be saved for future reference
• Save different items together in baskets
• Customizable views allow each user to select only the columns they want to see
• Dropdown lists to avoid duplicate entry
• Ability to make changes easily and efficiently
• Open muliple windows at one time - switch back and forth between different items
• Tickler system for expiring contracts, leases, and more via Outlook® add-in
• Supports multilingual interface, Charting Pro can be translated into most languages

System Specifications
For a detailed list of minimum and recommended requirements for installing Charting Pro, please click here.

To learn more about the industries leading software system, Charting Pro, give us a call or send us an email.