How does Charting Pro help me manage the scheduling of my digital media?
Charting Pro allows you to identify a list of Screens that you wish to propose or sell to an advertiser for the specified time frame. The Screens scheduled to this advertiser are then managed in a Subcontract. Charting Pro takes into account all scheduling on all Subcontracts for all time frames to identify which Screens still have time available to sell to other advertisers. Charting Pro also tracks which advertisers are scheduled on each Screen for each day to help you manage and deploy your Play Lists.

There are many ways to schedule a Screen to a Subcontract; you can select a specific Screen, select a number of Screens simultaneously, or you can let Charting Pro select Screens for you based on your criteria.

To select a specific Screen, Charting Pro will display a filter that you can use to view a list of Screens that meet your criteria. After selecting the desired Screen from the list, Charting Pro will allow you add details about the scheduling, and provide you with the ability to review any conflicts.

You can also schedule multiple Screens at once by dragging and dropping them onto the Subcontract. Simply create a finder or open either a saved filter or basket, highlight the desired Screen(s), click, drag and drop them on to the Subcontract - it's that easy! Screens with no conflicts will be assigned, while those that have generated conflicts can be reviewed.

Lastly, the Auto Chart feature allows Charting Pro to create a showing for you. Before you begin, you are given the option to change any criteria you've set, including the number of screens, advertisement length, and targeting requirements. When you are ready to select Screens, click the Auto Chart button. Charting Pro will schedule Screens that meet your criteria and that do not have any conflicts to the Subcontract. You can then go in and fine-tune your showing at any time. What a breeze!

Can Charting Pro Digital handle day parting?
Absolutely! Charting Pro is designed to allow you to set up as many day parts as desired for each Device. Play Lists are then generated for each day part, allowing you to target different advertisers and content to the time frame they are best suited for.

In addition to handling day parting, Charting Pro also gives you the flexibility to manage and schedule multiple windows on each Device. This allows you to sell ad space, stream content, and display items such as information tickers - all managed by Charting Pro.

Can I schedule ads of different lengths in Charting Pro?
Yes, you can. In Charting Pro, not only can you manage ads of different lengths, but you can also manage them all on the same Contract for easy tracking! Charting Pro's Subcontracts allow you to organize any campaign into segments that have the same targeting characteristics, including where, when, what and how long.

To schedule ads of different lengths, simply create a new Subcontract, enter the valid information (including the length of the clip), schedule and assign the clip to your screens. It is that easy! Repeat these steps and create another new subcontract for the second clip of a different length.

Now that I have scheduled all the showings, how do I organize them for distribution to my player management system?
It's quite simple, Charting Pro does it all for you! That's right - Charting Pro automatically creates your Play Lists whenever there is a change in the list of Slots to be played on a Screen.

The program allows you to easily edit and organize your Play Lists so that you control the sequence of ads to be played. Charting Pro also provides you with the ability to apply templates; predefined orders, to your Play Lists. These templates are especially powerful if you are intermixing ads with any non-advertising components.

Charting Pro will also monitor your Play Lists to ensure that any proposed or unapproved items on a play list are not sent to the player management system.

With a variety of tools embedded within the program, Charting Pro Digital has been designed to make media management simple. Some of the functionality includes:

• Template Creation - allowing you to target locations best suited for your clients needs;
• Screen Property Targeting - providing you with the ability to select screens based on certain characteristics and criteria;
• Auto Charting - making the task of scheduling your Digital Media quick and easy;
• Clip Assignment - the ability to randomly assign or target specific clips to slots;
• Drag and Drop Charting - allowing you to select individual screens from a list and assign them to your showing;
• Play List Creation - the automatic creating and updating of Play Lists;
• Plus much more!
  
  

For more information on any of our Digital Media Module, please contact Tanya Phillips 1.800.685.6472 x229.

Signal Outdoor Adds Charting Pro Financial
Toronto, Ontario - January 2nd, 2007 - MISA, the leading provider of outdoor business management software today announced continued business with Signal Outdoor as they add Charting Pro's Financial Module to their technology mix.

Signal Outdoor is a rapidly growing company known for innovation and excellence in the development of out-of-home media properties. These properties include municipal transit and shelter franchises, comprehensive street furniture programs as well as wallscape and billboard advertising.

Vauntcom Media Makes an Impact with Charting Pro Digital
Toronto, Ontario - December 20th, 2006 - MISC, the leading provider of outdoor business management software today announces an agreement to install Charting Pro Digital in the offices of Vauntcom Media Corporation.

With digital displays in various pro sports stadiums across Canada, Vauntcom Media is MISC's first digital-specific client. "Vauntcom Media made Charting Pro Digital its number one choice because of its capability to successfully manage our screen inventory through specified loop lengths," states Glenn McConnell, Senior Vice President of National Advertising & Business Development. "Charting Pro also allows us to provide our clients with Proof of Performance reports on all campaigns, thereby ensuring the highest level of customer service."

The Word on the Street. . .

• Out-of-Home Advertising Pulls In a Banner Year
• Advertising in the U.S. will rise only 2.6% in 2007 to US$153.7 billion,
• It's shaping up to be another banner year for out-of-home advertising.
  

Announcements

• Thank you to all the staff at MISA for taking part in our Christmas toy drive. We raised an impressive amount of toys and sent them to a local community charity. Take a look!
• Look for us at the upcoming OAAA National Convention and Tradeshow in San Diego, CA May 6-8. Drop by booth #107 to see the latest and greatest Charting Pro capabilities.
  

What We're Working on

• Join us on February 7th for a one-hour webinar focusing on Charting Pro's newest version 2447. There's lots of exciting new stuff to see, so sign up today!

Partner Profile

3M Digital Signage (3MDS) is a full-service provider of digital signage network solutions for retail, financial services, entertainment, education, and other industries. 3MDS offers a breadth of products and services that is unmatched anywhere in the business. Core to our offering is our robust Network Edition Software, combined with new products and services that make 3M Digital Signage solutions the most commanding in the industry.

The 3M Digital Signage/MISA Connection:

3M's software interoperates with MISA's Charting Pro to fully manage large advertising networks effectively and efficiently. Signs can now be managed and scheduled within Charting Pro's media-sales oriented interface:

• Easily create and distribute play lists - Define attributes for content
  items and screen locations; play lists and schedules are automatically created
  and distributed to the right players;
• Digital Media - Sell day parts, identify and manage multiple advertiser
  contracts, track availability;
• Inventory Management - Integrated mapping with charting capability,
  automatic charting, comprehensive reporting;
• Advanced Mapping - Display important demographics, socio-economic and
  geographic data;
• Financial - Facilitate flexible billing schedules, customized invoicing,
  integrated commission tracking;

For more information please contact Andy McRae, VP Sales, MISA, at 416-391-7555 x228.