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Board's Eye will PROVE that campaigns are posted on time
with the right creative and in the right location. It
will also provide credible traffic counts, all day, everyday!
Now that's Proof of Performance!
|
August 2007 Edition
|
Advertisers
want proof - proof that their campaign was delivered on time with the
right creative and in the right location for the period specified.
Proof of Performance continues to be an vital part of Charting Pro's functionality. Regardless of your media type: traditional, digital, mobile or retail, MISA delivers the performance in POP.
Learn how you can deliver credibility for your clients.
How does Charting Pro's online Proof of Performance work?
eCharting Pro is the engine needed to view real-time Charting Pro
data via the Internet. It is an exceptional tool to deliver online Proof
of Performance.
Your clients will have secure 24/7 access at any time during their campaign
to review the status and print valuable POP reports that include DEC,
a map, and date and time-stamped photos. For more information click
here.
Audience measurement and tracking mobile advertising, are the numbers
real?
MISA collects the latitude and longitude data from your GPS provider on
a daily basis. The information is processed using the Mobilecounts methodology
developed by Peopleount, a division of Transearch Group, to provide circulation
information for each of your vehicles in Charting Pro. The data is automatically
uploaded and displayed on the SAMI website. These are true circulation
numbers, not estimated counts.
SAMI is a secure web interface, users are provided with specific logon
information to view their data ONLY.
For more information on SAMI send us an email.
How does MISA handle proof-of-play for digital media?
Charting Pro is designed to interact with a variety of player management
systems. Providing your system has the capability to monitor and report
play-back information, Charting Pro can import this data for POP purposes.
Reports can be generated detailing the number of times played in addition
to exception reports. For more information click
here.
What type of POP reporting is available within Charting Pro?
There are a variety of reports that ship with Charting Pro. As well,
the system comes equipped with a report generator tool to help you design
and create your own reports. Or, you can always have MISA develop custom
reports for you.
Some of our Proof of Performance reports include:
Board's
Eye was developed for the purpose of capturing and reporting credible
data. The system prides itself on delivering today's results tomorrow!
Board's Eye is a proprietary, single hardware solution powered by Charting
Pro to deliver true pedestrian and automobile counts in addition to monitoring
and tracking creative posted and lighting status for Outdoor billboards.
Together, Magic Media and MISA have teamed up to solve the Proof of Performance
concerns of billboard advertisers. Currently underway is a pilot project
in one of Magic's markets. Watch for results in upcoming issues of enews.
For more information send us an email.
- World Outdoor Advertising Market to Reach US
- AdSpace, With Neilson, Sets Out To Quantify Its Audience
- Research Shows Digital Billboards Safe for Drivers
- Why Retail Needs Digital Signage
- Study - TV
Ad Dollars
- MISA's Certification Course is quickly approaching! Please complete and fax us your registration by September 14th to reserve your spot. For more information on this year's course click here or contact Tanya Phillips at 1.800.685.6472 ext. 229.
- Do you need to rent a laptop computer for this years Certification course? Please contact Ward Mitchell at Computer Express (St. Louis) to arrange for your Pentium 4 Processor. Click here for more details.
Due
to the overwhelming response after announcing the development of a new
Sage MAS 90 - Small Business Edition, Sage has introduced the following
promotion to give you the opportunity to take advantage of this newly
priced offering right away.
The target market for this solution are small businesses who are outgrowing
entry level products and have a need for a mid-market solution, but are
not able to afford the standard version of Sage MAS 90. This promotion
will run through Sept. 28, 2007, and will provide you with the opportunity
to be more competitive for smaller customers-TODAY!
For more information on this limited offer contact Tanya
Phillips at 1.800.685.6472 ext. 229
