MISA Partners with adBlocks to Integrate Sales System

Chicago - July 27, 2004 - MISA, the leading provider of outdoor solutions, today announces a partnership with adBlocks (Kennebunkport, ME) to integrate their proven sales system, adSails, with Charting Pro.

Designed and developed specifically for the advertising sales industry, adSails organizes every aspect of the sales process for the entire operation-from the account executive to the VP of Sales. The software incorporates a unique Customer Relationship Management (CRM) module that describes the complex relationships of the advertising marketplace. It also generates and tracks orders, from pitch to close to execution. At the heart of the software is a sophisticated rate system designed specifically to maximize the value of advertising inventory. By managing the details of the sales process, adSails frees a sales force to focus on what it does best: selling.

Workflow automation standardizes best practices for a sales organization. It can also provide the tools for measuring compliance. adSails summarizes data for presentation in a range of analytics that vary in scope and detail: sales activity, dollars pitched, dollars closed, sales-to-budget comparisons, and pacing reports, to name a few. Because it makes the job of selling easier, adSails enjoys an enviable track record of end-user acceptance.

Brent McCaw, Vice President - Research and Development, MISA, touts the added value and efficiencies of this important relationship. "By integrating a proven enhanced CRM solution, adSails, with the leading fulfillment management tool, Charting Pro, our outdoor advertising clients gain the capacity to increase sales and efficiently manage campaigns. More specifically, these leading tools reduce proposal prep time and minimize the impact of artwork and production delays. Results are improved profitability, timeliness, quality and, ultimately, customer satisfaction."

adBlocks President Michael Phelps is enthusiastic about the new agreement: "This partnership will give the outdoor industry the tools it needs to control every aspect of its business. The pace of integration with MISA is truly exciting. Together, we have already developed interfaces that tie our products into a single, comprehensive suite of applications. There is a wonderful fit between our companies' core proficiencies and we expect our collaboration to set the new standard for the industry."

With a focus on the cable industry since its inception in 1994, adBlocks works with over 3,000 users across 46 States. Its client base includes major MSOs such as Time Warner, Comcast Spotlight, Charter Media, Cox Communications, and Adelphia Media Services.

Charting Pro leads the industry with a software system that has proven to help outdoor operators manage their business more efficiently and profitably. Over 85% of the top outdoor operators in North America have automated their systems using Charting Pro.

About MISA:
MISA is a leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISA's enterprise solutions and committed support serve over 200 branches from 32 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, and Burkhart.