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MISA and Velociti Media partner to deliver turnkey mobile solution
Toronto, ON - May 2, 2007 - MISA, the leading provider of media management software today, announced their partnership with Velociti Media (Kansas City, Kan.) to deliver the first complete, turnkey mobile advertising solution. With unique deliverables, the combination answers the need for credible, measured mobile advertising.
MISA's industry proven software, Charting Pro, brings intelligent media management to effectively plan campaigns more profitably, place ads more efficiently, and measure results immediately and accurately. Velociti Media specializes in mobile installation and deployment of wireless networks and transportation technology. Together this partnership provides a competitive advantage not found in the marketplace.
Accurately assessing ad dollar ROI is critical for advertisers and agencies, yet has been sorely lacking. Until now. The MISA - Velociti partnership manages and delivers local and national targeted campaigns with true CPM impressions.
"Truck media and the perceived marketing value of it is not new," states Deryk Powell, Velociti COO. "The fact that we've been in the business of installing ad frames and applying adhesive decals for years has provided our company with a unique opportunity to observe the successes and failures of truck media. We believe there were two weak links in the truck media model," continues Powell. "First was the inability to rapidly install and update ad campaigns in a coordinated effort causing little to no disturbance to the daily fleet operations. Second was the lack of means to provide true measured media information, which is vital to ad agencies and marketers. Installation and deployment is what we do best and now our partnership with MISA affords us the ability to offer advertisers the measured media tools they require. Truck media is now poised to succeed."
About Velociti Media
Velociti offers a unique blend of employees trained to perform ad frame,
adhesive decal and GPS installations in a single visit. We are the best
in the industry in speed and efficiency for posting client messages.
About MISA
MISA is the leading global provider of out-of-home media management software.
Our integrated systems enable companies to manage, fulfill and maintain
their total business needs.
Founded in 1986 with a focus on outdoor advertising businesses, large
and small, MISA's enterprise solutions and committed support serve over
200 branches from 45 different companies including Clear Channel, CBS
Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, and YESCO.
