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Toronto, ON - November 27, 2007 - MISA, the leading provider of out-of-home
media management software announces its latest Charting Pro installation
with Vector Media in New York City.
With an eye for trying to keep things simple and maintain one system,
Vector Media choose Charting Pro's Inventory Management, Multimedia and
Financial modules. Charting Pro will be accessed by all departments in
multiple markets to manage the total flow of information. It answers their
need for better internal organization and subsequent corporate standards.
Vector Media specializes in large format displays and telephone kiosks
that target high profile locations throughout New York City, and hosts
an impressive line-up of city-wide buses in Las Vegas. With a growing
inventory and high-profile advertisers like Apple, Nike, and HBO, Vector
Media wanted a system that would effectively manage campaigns, handle
financials and deliver measured results to their clients.
MISA's Charting Pro will enable Vector Media to plan campaigns more profitably,
place ads more efficiently, and measure results accurately, immediately.
MISA is the leading global provider of out-of-home media management software.
Our integrated systems enable companies to manage, fulfill and maintain
their total flow of information. Comprehensive solutions address the needs
of traditional outdoor, digital, mobile, and retail media.
Founded in 1986 with a focus on businesses large and small, MISA's enterprise
solutions and committed support serve over 200 branches from 45 different
companies including CBS Outdoor, Magic Media, Reagan, Adams Outdoor Advertising,
and YESCO.
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