Trans Ad Automates Using MISA's Charting Pro

Chicago, Illinois - December 7, 2004 - MISA, the leading provider of outdoor solutions, today announces a new installation with Trans Ad Puerto Rico, Inc. (San Juan, Puerto Rico). Using Charting Pro's Inventory Management, Financial and Multimedia modules, Trans Ad prepares to manage its inventory more efficiently using one system, and enhance service to clients.

Having outgrown their existing systems, Trans Ad is eager to manage their eight unique media types using Charting Pro. Their goal is two-fold: 1) increase efficiency in how they manage and sell their inventory, and 2) provide better communication to their client's vis-à-vis proposals, proof of performance, and targeted showings.

"It has been a treat dealing with the folks at MISA," explains Carmen Tanon, Operations, Trans Ad. "We are excited about installing MISA's products and streamlining our operations using one system. Having all departments on board and working with the same data to deliver targeted campaigns, all the while maximizing our inventory, is going to ensure we're delivering the best service we can."

Trans Ad boosts a powerful presence with its exclusive advertising platforms and locations that include: international and regional airports, airport bus shelters, tourism piers, maritime terminals, ferries, and buses. With a population of approximately 12 million consumers moving around, into and off of the island, Trans Ad delivers a captive audience to its clients throughout Puerto Rico.

About MISA:
MISA is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, Reagan, and Burkhart.