Terion and MISA merge technologies to measure truck and trailer-side advertising

Plano, TX - May 23, 2006 - Terion, Inc. and Market Information Services of America ("MISA") announced today that they have integrated the Terion FleetView 3® trailer tracking system with MISA's Satellite Automated Media Information software system ("SAMI"). The combination will provide the advertising industry with accurate, web-based truck and trailer audience measurement data - valuable information that has historically been required by advertisers for traditional media formats.

Using FleetView 3, fleet operators can wirelessly track a truck or trailer's actual daily route in great detail. FleetView 3 stores the information throughout the day, and then transmits the GPS truck movement data each evening to MISA for analysis by SAMI's transit media module. The next morning, advertisers can access the audience performance data online for each advertising contract. There, they can also use drill down options to see mapping and proof of performance pictures for any specific posted truck or mobile billboard (http://sami.misa.com).

"Terion has always strived to deliver creative new methods of generating greater Return on Investment for our transportation industry clients," said Terion president and CEO Ken Cranston. "The collaboration with MISA means we can present a very unique value proposition, both to new clients and to qualified existing clients. Bottom line, companies can convert trucking assets that cost them money into media assets that make them money." In many cases," Cranston concludes, "fleets can use this media revenue to pay for much-needed trailer tracking hardware and communications. Any way you look at it, it's a win-win situation."

"Measured media creates the currency for paid media," indicates Tom Harrison, VP of Proprietary Media Management for MISA. "Broadcast and print media's fragmentation is out-of-home advertising's gain. Our partnership with Terion provides a credible, cost-effective solution for truck media audience measurement. Proprietary Truck Media creates opportunities for indirect revenue for manufacturers and incremental revenue for retailers with logistics capabilities. With Terion, we've developed a 'one-stop' service for managing Proprietary Truck Media - and essentially created an 'in-house' media enterprise for our clients."

About Terion Inc.
Terion, Inc. (www.terion.com) is a leading two-way wireless data communication and information solution provider for mobile and remote business-to-business applications focusing on the transportation industry. Terion provides value-added products and services, robust application content software accessed through the Internet, and reliable, high-quality hardware designed specifically for its target markets.

About MISA
MISA is the leading provider of management solutions for the outdoor advertising industry (www.misa.com). Our integrated system enables companies to manage, fulfill and maintain their total outdoor business needs. Founded in 1986, with a focus on outdoor businesses large and small, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including CBS Outdoor, Reagan, Adams, Fairway, Burkhart, and Magic Media.

About SAMI
(Satellite Automated Media Information) is the first to deliver the mobile advertising marketplace credibility through audience measurement and tracking. Developed by MISA and using the Mobilecounts methodology developed by Peoplecount, a division of Transearch Group, this web-based technology addresses the needs of agencies and advertisers. http://www.misa.com/Products/SAMI.htm