MISA Signs Transit Advertising Group to Deliver a SMART Impact

Chicago, Illinois - July 19, 2005 - MISA, the leading provider of outdoor IT solutions today announces the agreement with the Transit Advertising Group (Southfield, MI) to implement the Charting Pro suite of products.

The Transit Advertising Group (TAG) is the exclusive advertising agent for SMART Bus Systems, and markets SMART buses and shelters in Oakland, Macomb and Wayne Counties in Southeast Michigan and Greater Detroit. SMART, the Suburban Mobility Authority for Regional Transportation consists of an impressive fleet of over 583 vehicles and 200 shelters that service nearly 200,000 people of all ages and incomes each week. TAG was also selected as the exclusive advertising sales agent for "The Ride", Ann Arbor's public bus transportation. The Ride adds an additional 75 buses to TAG's impressive fleet.

TAG prides itself on delivering its clients one of the most cost-effective ways to reach affluent and mobile commuters in Southeast Michigan and Greater Detroit. Their inventory consists of 370 buses (interiors and exteriors), 98 transit shelters and 16 billboards. Managing these mediums and delivering consistent high quality proposals had become increasing tedious using a manual process. The need for one system to automate and standardize practices was needed: Charting Pro was the answer.

TAG has partnered with MISA to leverage the CPRO Suite to ensure their internal business processes support clients needs. Effectively managing inventory, accessing data and delivering campaigns that make the biggest, boldest and best statement possible is what both companies aim to achieve through this newly formed agreement.

To kick things off, TAG has engaged MISA with 5 days of CPRO training where they will be introduced to and working with their own data to carry-out daily job functions using CPRO's Inventory Management, Advanced Mapping, Multimedia and Financial modules.

About MISA:
MISA is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, Reagan, and Magic Media.