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Chicago, Illinois - August 31, 2005 - MISA, the leading provider of outdoor
IT solutions today announces the agreement with Starlite Media LLC (New
York, NY), to implement Charting Pro's Inventory Management and Financial
modules.
Starlite Media offers the country's newest, most distinctive outdoor media
opportunity at reaching 100% of its targeted audience. Stand-alone Starlite
poster units are displayed away from the clutter and other outdoor media
forms; they draw attention by their very uniqueness. A new way to target
prospects in a competition-free visual field, Starlite Media displays
are ideal for branding influence and point-of-purchase impact.
You can't miss a Starlite, they are large 4'x6' transit shelter posters
strategically placed in open air shopping center parking lots with prime
DMAs. Locations for the most part are anchored by major retail chains
and house at least 6 Starlite faces. Starlite Media currently manages
campaigns for such well known advertisers as Coca-Cola, Dasani, Sony,
Time Warner, Starbucks and more. They offer their clients impressive market
coverage throughout Atlanta, Chicago, Dallas, Houston, Los Angeles, New
York, and Washington, D.C.
Upon assessing Starlite's needs, Charting Pro will be housed centrally
at their corporate office and accessed remotely by its branches. We look
forward to working with Starlite Media - to helping them manage their
existing inventory and preparing for future growth in new markets with
new clients.
MISA is the leading global provider of software solutions for the outdoor
industry. Our integrated system enables companies to manage, fulfill and
maintain their total outdoor business needs.
Founded in 1986, with a focus on outdoor businesses large and small, MISA's
enterprise solutions and committed support serve over 200 branches from
45 different companies including Clear Channel, Viacom, Reagan, Adams,
Fairway, Burkhart, and Magic Media.
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