Starlite, Starbright, CPRO's Managing a New Media Type

Chicago, Illinois - August 31, 2005 - MISA, the leading provider of outdoor IT solutions today announces the agreement with Starlite Media LLC (New York, NY), to implement Charting Pro's Inventory Management and Financial modules.

Starlite Media offers the country's newest, most distinctive outdoor media opportunity at reaching 100% of its targeted audience. Stand-alone Starlite poster units are displayed away from the clutter and other outdoor media forms; they draw attention by their very uniqueness. A new way to target prospects in a competition-free visual field, Starlite Media displays are ideal for branding influence and point-of-purchase impact.

You can't miss a Starlite, they are large 4'x6' transit shelter posters strategically placed in open air shopping center parking lots with prime DMAs. Locations for the most part are anchored by major retail chains and house at least 6 Starlite faces. Starlite Media currently manages campaigns for such well known advertisers as Coca-Cola, Dasani, Sony, Time Warner, Starbucks and more. They offer their clients impressive market coverage throughout Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, and Washington, D.C.

Upon assessing Starlite's needs, Charting Pro will be housed centrally at their corporate office and accessed remotely by its branches. We look forward to working with Starlite Media - to helping them manage their existing inventory and preparing for future growth in new markets with new clients.

About MISA:
MISA is the leading global provider of software solutions for the outdoor industry. Our integrated system enables companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, with a focus on outdoor businesses large and small, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Clear Channel, Viacom, Reagan, Adams, Fairway, Burkhart, and Magic Media.

 


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