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Toronto, Ontario - February 12, 2007 - MISA, the leading provider of
outdoor media management software today announced the agreement with RoadRage
Media (Mesquite, NV) to install Charting Pro (CPRO) and subscribe to SAMI
- Satellite Automated Media Information.
RoadRage Media delivers truckside advertising, mobile billboards and
fleet graphics. They put the cost, reach, response, and exposure in their
outdoor mobile campaigns. To help them do that, MISA's Charting Pro will
maximize inventory and ensure fleets are delivering impactful campaigns
with impressions in excess of 66,000 a day per unit.
To compliment Charting Pro's inventory management capabilities, RoadRage
has subscribed to MISA's SAMI solution to deliver clients' audience measurement
and tracking credibility. CPRO and SAMI provide a seamless flow of consistent
data that allows mobile advertisers to schedule, track, sell and audit
their campaigns. SAMI gives advertisers something to rave about - yesterday's
proof-of-performance today!
"We are excited to offer RoadRage Media such a powerful technology
solution to effectively and efficiently manage their nation wide fleet,"
states Andy McRae, VP Sales, MISA. "SAMI is just starting to make
its mark in the mobile advertising community. These are exciting times
for us here at MISA as we bring new and innovative products to market.
RoadRage Media joins Adams Outdoor, Magic Media, Reagan, Titan, Next
Media and many other outdoor operators as users of MISA's proven technology,
Charting Pro.
About MISA:
MISA is the leading global provider of out-of-home media management software.
Our integrated systems enable companies to manage, fulfill and maintain
their total business needs.
Founded in 1986 with a focus on outdoor businesses large and small, MISA's
enterprise solutions and committed support serve over 200 branches from
45 different companies including Clear Channel, CBS Outdoor, Reagan, Adams
Outdoor Advertising, YESCO, and Magic Media.
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