Pierce Hardy Builds its Outdoor with Charting Pro

Chicago, Illinois - July 20, 2005 - MISA, the leading provider of outdoor IT solutions today announces the agreement with Pierce Hardy Outdoor (Eighty Four, PA), a division of 84 Lumber, to implement Charting Pro's Inventory Management, Multimedia and Financial modules.

Pierce Hardy Outdoor was recently formed to manage its growing number of outdoor billboards, a handful of which are located on some of the 500 84 Lumber lots. With 350+ faces located primarily in the East and growing to the West in Illinois, Texas & Nebraska, it was becoming increasingly difficult to manually manage the data. Pierce Hardy was looking for a system that would automate their daily tasks and help to deliver targeted quality campaigns. MISA's Charting Pro delivered just that.

One central database will house Charting Pro and will be accessed by two read-write users and several Sales and Financial staff. Overall objective: ease-of-use. They're looking for one data set where they can easily:

• Find avails,
• Hold contracts for extension,
• Provide consistent reporting,
• Maintain financials and export to a custom Excel report,
• House electronic images for all locations,
• Deliver Proof of Performance, and more.

"We are all thankful to you MISA for making our work lives much easier. We are looking forward to our partnership with you!" states Sarah Angelo, Pierce Hardy Outdoor. "We look forward to Charting Pro tracking all of our reports and be accurate and consistent. We are also looking forward to a program that will help our sales staff in their sales efforts and allow for accurate information at all times. The staff will now be able to track what boards are open, lease expiration, cost of the faces, etc."

MISA welcomes Pierce Hardy Outdoor as one of its newest Charting Pro users.


About MISA:
MISA is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, Reagan, and Magic Media.