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MISC Partners with Peoplecount to Deliver Mobile Credibility in Canada
Toronto, Canada - July 8, 2005 - MISC, the leading provider of outdoor software solutions today, announces its partnership with Peoplecount, a division of Transearch Group (Toronto, ON), to deliver the Canadian mobile advertising marketplace credibility through audience measurement and tracking.
A first for the mobile and transit advertising industries, Market Information Services of Canada and Peoplecount have joined forces to deliver a proven software product, SAMI, that allows mobile advertisers to schedule, track, sell and audit their campaigns. Satellite Automated Media Information (SAMI) works in conjunction with MISC's Charting Pro to manage the data. SAMI is now powered by Peoplecount's audit methodology, Mobilecounts.
"Agencies and Advertisers have never argued the fact that mobile advertising has great impact. They just couldn't measure it," states Andy McRae, VP Sales, MISC. "Our partnership with Peoplecount delivers the metrics to bring credibility to promising and exciting media type."
Approved by the Traffic Audit Bureau (TAB), Mobilecounts is a methodology used to calculate circulation for mobile advertising. The TAB is an American association dedicated to authenticating the circulation data of outdoor media. How does Mobilecounts work? It couples GPS tracking with the most accurate and extensive traffic count database in Canada and an exclusive, proven algorithm to estimate mobile audiences.
"The mobile advertising industry has come of age. SAMI with Mobilecounts is the vehicle that allows mobile advertising to be directly compared with mainstream media", says Kelly McGillivray, President of Peoplecount.
The system will provide the industry with the long-awaited boost it's been looking for: credibility, accountability, proof of delivery, and value. The integrated, web-based software solution is managed by the mobile advertiser and accessible by their clients, advertisers and agencies alike. SAMI is the first to deliver yesterday's proof of performance today, complete with digital pictures and maps.
For more information on SAMI with Mobilecounts and what it can do for
your business, contact Andy McRae,
VP Sales, MISC or Kelly McGillivray,
President, Peoplecount, a division of Transearch Group.
About Peoplecount:
Peoplecount is a newly established division of Transearch Group Inc.,
the sole third-party supplier of audited out-of-home circulation data
in North America for the past 10 years. The new division responds to the
unprecedented growth in the alternative out-of-home media market. Mobilecounts
is one of an extensive suite of research models and audit methodologies,
now bundled under the Peoplecount division.
About MISC:
MISC is the leading global provider of software solutions for the outdoor
industry. Our integrated system enables companies to manage, fulfill and
maintain their total outdoor business needs.
Founded in 1986, with a focus on outdoor businesses large and small, MISC's
enterprise solutions and committed support serve over 200 branches from
45 different companies including Clear Channel, Viacom, Reagan, Adams,
Fairway, Burkhart, and Magic Media.
