NextMedia - Myrtle Beach Migrates to Charting Pro Windows

Chicago, Illinois - April 12, 2005 - MISA, the leading provider of outdoor IT solutions today announces its software upgrade with NextMedia (Myrtle Beach, SC) to standardize operations and increase functionality using Charting Pro's Inventory Management, Advanced Mapping and Multimedia modules.

Efficiency, ease-of-use and standardizing business practices were top of mind as the Myrtle Beach market discussed needs for their fulfillment system. Accessing ONE system was important to the group in order to streamline processes and reduce the number of duplicate entries. Up until now, Myrtle Beach has been using several software packages to maintain data for their high-profile permanent and rotary locations, 30-sheet poster panels and premiere panels.

Inventory Controller and lead Market Scheduler, Courtney Brown, NextMedia - Myrtle Beach, is excited to have all the information she needs in one system. Utilizing the powerful find tool and creating dynamic filters will allow Courtney to manage her data better and create proposals and targeted showings for the AEs quickly and easily.

Equally as important to the group are reports and the ease with which different departments will be able to pull the information they need, when they need it. For example the Occupancy Report, Scheduling Summary, along with many other reports, provides a complete picture of the condition of their plant. Charting Pro empowers its users to be proactive and to operate at peak performance.

Founded in 1999 with the objective of becoming a major media company, NextMedia Group specializes in radio and out of home. NextMedia has become a key player in the media business offering clients traditional outdoor in 6 of the top 10 markets, indoor ads in 35 of the top 50 markets and 60 radio stations in 15 mid-sized markets.

MISA is eager to build upon its relationship with NextMedia - Myrtle Beach, and looks forward to helping the entire branch achieve new levels of productivity and customer satisfaction using Charting Pro for Windows.

About MISA:
MISA is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, Reagan, and Burkhart.