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Chicago - September 24, 2004 - MISA, the leading provider of outdoor
solutions, today announces Massiva (Santiago, Chile), an emerging outdoor
company in Chile, installs Charting Pro Suite of products to help improve
business practices.
With an exclusive on interior media displays and exterior parking opportunities,
for all malls, supermarkets, and the international airport in Chile, Massiva
offers a wide-ranging media buy with it's 1,800 + faces for its clients.
Along with unique structural designs and an eye for prime locations, the
company continues to expand with more traditional type outdoor locations
in the heart of the country, Santiago.
All departments will take part in the roll out of Charting Pro, gaining
new ways for improving best practices. Targeted showings with effective
client presentations complete with color maps and online POP, more efficient
posting schedules, better management of design inventory, accurate and
timely reports and more.
MISA is the leading global provider of software solutions for the outdoor
industry. Our solutions enable companies to manage, fulfill and maintain
their total outdoor business needs.
Founded in 1986, MISA's enterprise solutions and committed support serve
over 200 branches from 32 different companies including Viacom, Clear
Channel, Lamar, Adams, Fairway, Reagan, and Burkhart. For more information,
visit us at www.misa.com.
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