MISC Joins Board on New Mobile Ad Council - MACC

Toronto, Canada - October 20, 2004 - MISC, the leading provider of outdoor software solutions today announces its active involvement with the out-of-home advertising's newest industry association, the Mobile Advertising Council of Canada, MACC (Toronto, ON).

The association will represent all companies offering advertising on vehicles of any sort - including private car wraps and small vehicles such as rickshaws, bicycles and pedicabs. MACC's mandate is to create parameters that will govern how mobile advertising is monitored as an industry; create opportunities to share information; present media buying opportunities; and work collectively with other advertising associations to accomplish a presence in the Canadian out-of-home advertising market.

The newly formed MACC council seeks to gain recognition as a mainstream out-of-home advertising choice. By pooling the resources of mobile advertising media companies, MACC will increase awareness of mobile advertising and become an audited out-of-home medium. The goal is to create an industry-accepted, and accredited by the Canadian Outdoor Measurement Bureau, method for monitoring, auditing and proving the success of any given mobile campaign. All members of MACC will have access to its services and methodologies.

Initial road tests have confirmed that mobile advertising media can deliver amazing results for advertisers. MACC aims to prove it. Martin Weening, co-founder, member of MACC's executive, and president of TransGlobal Media, a Toronto-based truckside mobile advertising firm, says, "The impact of MACC will create a recognition that will heighten awareness to the advertising buying community and add much credibility to its members, giving mobile advertising the boost that it needs to obtain a substantial piece of the out-of-home ad market."

MISC embraces industry best practices and standards. As an active participant with MACC and other leading outdoor associations in Canada and the US, we strive to continuously improve our products and services and help shape new ways of improving business in our industry.

About MISC:
MISC is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, with a focus on out-of-home businesses large and small, MISC's enterprise solutions and committed support serve over 200 branches from 32 different companies including Clear Channel, Pattison, Adams, Fairway, Freefone, and Burkhart.