Kegerreis Outdoor chooses MISA as its partner in success

Toronto, Ontario - November 1, 2006 - MISA, the leading provider of outdoor business management software today announces the installment of Charting Pro in the offices of Kegerreis Outdoor.

With 700 displays across fourteen counties and three states, Kegerreis Outdoor turned to MISA to help manage its growth. Working with all departments, MISA has installed and trained on the following modules to help meet the needs of every department:

• Inventory Management - track and manage inventory
• Multimedia - store photos and produce quality photo sheets
• MapPoint Add-in - deliver quality, timely maps for clients

"MISA is the final puzzle piece for us moving from a sign company to a marketing organization" states Eric Murr, Sales Manager, Kegerreis Outdoor. "It will force us to do the necessary data work to make our inventory work harder and smarter."

Through dedicated training and support, Kegerreis will benefit from the increased ability to sell more efficiently, reduce gaps, have fewer credits and provide its clients with consistent reporting. MISA welcomes Kegerreis Outdoor and looks forward to being their end-to-end solutions provider.

Kegerreis Outdoor joins Adams Outdoor, Magic Media, Reagan, Titan, Next Media and many more outdoor operators as users of MISA's proven technology, Charting Pro.

About MISA:
MISA is the leading global provider of software solutions for the outdoor industry. Our integrated system enables companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, with a focus on outdoor businesses large and small, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Clear Channel, CBS Outdoor, Reagan, Adams Outdoor Advertising, YESCO, and Magic Media.