Toronto - April 14, 2004 - MISC, the leading provider of outdoor solutions today announced a contract with IMPAX Media (Freelton, ON) to install Charting Pro's Inventory Management and SAMI modules to help them deliver effective, efficient, and smart truckside advertising.

IMPAX is a full-service outdoor advertising firm that specializes in truckside advertising products and services.

"The opportunity to advertise on trucks has always been glaring, but efficiently managing and tracking the investment has never been possible. Until now. Until IMPAX." States Jason Abbott, President, IMPAX Media. "Our partnership with MISC equips us with the tools capable of quantifying mobile media performance. We're able to deliver yesterday's proof of performance today, and that's what our customers want!"

Charting Pro's Inventory Management will manage IMPAX's fleet of trucks that service over 25 markets in Canada and the U.S. SAMI allows the company to deliver post-show analysis to it's customers. Each client receives a personalized user ID and password to logon to SAMI to review the day's performance. Details include: DEC (Daily Effective Circulation), average DEC per vehicle, CPM (cost per thousand) impressions, proof of posting with digital imagery, and market maps outlining market coverage.

"We are very excited to have a dynamic group like IMPAX Media choose our technology to help them bring truckside media into the mainstream," states Andy McRae, Vice President Sales, MISC. "By using our proven SAMI system, IMPAX will be able to provide their clients with an unrivalled response time, on-line POP and DEC. With Charting Pro's flexibility, IMPAX will be able to manage all their media types in one database. We are looking forward to an extremely successful relationship."

About MISC:
MISC is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISC's enterprise solutions and committed support serve over 200 branches from 32 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, and Burkhart.