Gridcast Media Inc. builds and manages 1st digital
projection spectacular for Clear Channel Outdoor Canada in Toronto Pearson
International Airport
Gridcast enables Clear Channel Outdoor Canada
to lead the industry with the Digital Projection Spectacular
Toronto, March 8th, 2006 - Gridcast Media Inc., a leading North American
Digital Signage Solution Provider, and Clear Channel Outdoor Canada, introduce
the first Digital Projection Spectacular in Lester B. Pearson Toronto,
Canada.
The Gridcast solution enables Clear Channel to target travellers arriving
at Terminal One in Canada's busiest airport. Through a sophisticated monitored
solution, in combination with the vivid colour, clarity and brightness
of the digital projection, the Spectacular will provide a 'larger than
life' advertising experience that is guaranteed to generate results.
The 25 x 14 foot digital projection billboard is powered by Sanyo digital
projection technology. Gridcast Media offers a robust solution that is
reliable and monitored 24/7. Gridcast has chosen 3M's Fred nexus digital
signage software to control the billboard's playback device. The high
availability solution includes a redundant playback device to ensure consistent
uptime. Gridcast Media's key partners in the project include SANYO Canada
Inc., 3M Digital Signage and Market Information Services of America (MISA).
Alan High, vice-president marketing and operations at CCO says, "The
Terminal arrivals level is one of the busiest areas at the Airport with
tens of thousands of people passing through each day. This system is the
first of its kind to be installed in an airport in Canada and gives advertisers
the opportunity to display high quality messages in a bold manner."
"Effectively", claims High, "We have created a spectacular,
full motion video display in the airport. The only thing missing is the
popcorn."
"Gridcast is focused on satisfying Clear Channel's appetite for
creative digital advertising by leveraging best of breed technologies
to create a full end to end solution.'' said Shawn, O'Brien, President
and CEO of Gridcast Media. "Our overall goal in any project is to
provide a reliable and effective medium for delivering successful digital
advertising. For this particular project this means big, bright, and no
down time."
Gridcast Media creates innovative media distribution solutions that enable
organizations to narrowcast customized grids of digital media over eye
catching and dynamic networks. Gridcast Media's mission is to empower
their customers with complete creative control of out-of-home advertising
strategies over secure integrated digital signage networks. For additional
information, or to inquire about Digital Projection Spectaculars, please
visit www.gridcastmedia.com, or call Shawn O'Brien @ 647.233.6655 for
more information.
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