Gridcast Media Inc. builds and manages 1st digital projection spectacular for Clear Channel Outdoor Canada in Toronto Pearson International Airport

Gridcast enables Clear Channel Outdoor Canada to lead the industry with the Digital Projection Spectacular

Toronto, March 8th, 2006 - Gridcast Media Inc., a leading North American Digital Signage Solution Provider, and Clear Channel Outdoor Canada, introduce the first Digital Projection Spectacular in Lester B. Pearson Toronto, Canada.

The Gridcast solution enables Clear Channel to target travellers arriving at Terminal One in Canada's busiest airport. Through a sophisticated monitored solution, in combination with the vivid colour, clarity and brightness of the digital projection, the Spectacular will provide a 'larger than life' advertising experience that is guaranteed to generate results.

The 25 x 14 foot digital projection billboard is powered by Sanyo digital projection technology. Gridcast Media offers a robust solution that is reliable and monitored 24/7. Gridcast has chosen 3M's Fred nexus digital signage software to control the billboard's playback device. The high availability solution includes a redundant playback device to ensure consistent uptime. Gridcast Media's key partners in the project include SANYO Canada Inc., 3M Digital Signage and Market Information Services of America (MISA).

Alan High, vice-president marketing and operations at CCO says, "The Terminal arrivals level is one of the busiest areas at the Airport with tens of thousands of people passing through each day. This system is the first of its kind to be installed in an airport in Canada and gives advertisers the opportunity to display high quality messages in a bold manner." "Effectively", claims High, "We have created a spectacular, full motion video display in the airport. The only thing missing is the popcorn."

"Gridcast is focused on satisfying Clear Channel's appetite for creative digital advertising by leveraging best of breed technologies to create a full end to end solution.'' said Shawn, O'Brien, President and CEO of Gridcast Media. "Our overall goal in any project is to provide a reliable and effective medium for delivering successful digital advertising. For this particular project this means big, bright, and no down time."



About Gridcast Media Inc.:
Gridcast Media creates innovative media distribution solutions that enable organizations to narrowcast customized grids of digital media over eye catching and dynamic networks. Gridcast Media's mission is to empower their customers with complete creative control of out-of-home advertising strategies over secure integrated digital signage networks. For additional information, or to inquire about Digital Projection Spectaculars, please visit www.gridcastmedia.com, or call Shawn O'Brien @ 647.233.6655 for more information.

 


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