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MISA Forms Strategic Partnership with the Great Outdoor Network
Chicago, Illinois - November 11, 2004 - MISA, a leading provider of outdoor software solutions, today announces a strategic partnership with the Great Outdoor Network (Fort Lauderdale, FL) to help simplify the process of buying outdoor advertising.
The Great Outdoor Network is the marketing arm and information portal for the Outdoor Industry. Established in 2003, the network represents over 160 outdoor companies and actively pursues innovative ways of attaining the highest visibility in the advertising community for its network partners.
"As a connection point to the Outdoor Industry, agency planners, brand managers and small business owners regularly contact our customer service representatives for assistance in finding the best companies to contact," explains Jason Shockey, Co-Founder, Great Outdoor Network. "We offer our creativity along with our knowledge of the industry to give them new ideas for achieving their objectives."
Prior to starting the project, the Shockey brothers met with many of the leading outdoor companies, media buying services and software development companies to create a multi-faceted tool to help reduce the time from point of contact to point of sale. Over 4,000 unique visitors access the Network each month to meet their research needs and help them to connect with local vendors.
"The Outdoor Network is an exceptional, powerful tool that we are excited to join forces with," states Andy McRae, VP Sales, MISA. "We are currently working on integrating our proven fulfillment management system Charting Pro with the Network to enhance the efficiency of outdoor media buys. Using Charting Pro functionality, the Great Outdoor Network will provide tools allowing its members to request and review proposals, fulfill contracts and deliver proof of performance."
Once operational, media buyers will have the ability to compare locations provided by multiple outdoor operators and select those locations that best fit their criteria using third party demographic and mapping tools; all in one environment. Agencies can produce and send customized proposals reflecting their own logo, look and feel complete with selected locations and a single map to their advertisers.
Charting Pro leads the industry with a software system that has proven to help outdoor operators manage their business more efficiently and profitably. Over 85% of the top outdoor operators in North America have automated their systems using Charting Pro.
About MISA:
MISA is the leading global provider of software solutions for the outdoor
industry. Our solutions enable companies to manage, fulfill and maintain
their total outdoor business needs.
Founded in 1986, with a focus on outdoor businesses large and small, MISA's enterprise solutions and committed support serve over 200 branches from 32 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, and Burkhart.
