Freefone Calls MISC for Inventory Management

Toronto - July 19, 2004 - MISC, the leading provider of outdoor solutions today announced the agreement with Freefone (Toronto, ON) to install Charting Pro's Inventory Management and Financial modules to manage their growing number of public courtesy telephones and advertising systems.

Freefone is the only public telephone to provide free local phone calls and display digital video messages. The unique new advertising medium targets users and people passing by, offering unparalleled marketing capability for advertisers and host locations.

As part of Freefone's Canada and United States-wide expansion campaign, they are targeting high traffic locations such as hospitals, retail, entertainment, and hospitality venues. The response to date has been tremendous. As such, they needed a system to manage their growth and integrate business practices, Charting Pro met those needs.

MISC's enterprise solution will allow all departments to access Freefone's data using one central database. Freefone can quickly check avails across its large inventory, avoid conflicts between advertisers on each play list by checking line of sight functionality, create profiles for each of their locations and schedule towards that profile, integrate their billing and leasing needs, and more.

"We are honored to be working with such a company that truly gives back to the community," explains Nancy Biglow, Marketing & Communications Manager, MISC. "Freefone offers a unique advertising opportunity that is being embraced at a rapid pace."

Freefone joins Streetseen Media, euCan, Gallop, Astral Outdoor and many more outdoor companies as users of MISC's proven technology.

About MISC:
MISC is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISC's enterprise solutions and committed support serve over 200 branches from 32 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, and Burkhart.