Charting Pro Digital maximizes media management

Toronto, Ontario - March 1, 2007 - MISA, the leading provider of media management software today announced the release of Charting Pro Digital.

Taking front and centre on the digital stage, MISA develops a system to handle industry demands. *With an expected $40 billion shift in media spending over the next five years, from traditional broadcast and newspaper to newer digital and interactive media, Charting Pro Digital proves to deliver ONE system that manages limitless loops, countless advertisers, and a means for clients to access web based proof-of-play to quantify the how, when, and where of their campaigns.

Complimenting its already robust suite of products, Charting Pro Digital maximizes media management with the ability to turn good locations into the best. MISA has collaborated with countless Outdoor companies, agencies, and hardware and software providers to develop a powerful technology mix. CPRO Digital provides users with the means to:

• Plan campaigns more profitably
• Place ads more efficiently
• Measure results accurately, immediately

"MISA continues to grow and evolve with the outdoor industry and we are excited to offer the only complete media management system," states Brent McCaw, VP of Research and Development, MISA. "Charting Pro Digital is the first system that brings with it the ability to manage digital media right alongside traditional media. This allows users to work with the simplicity and effectiveness of ONE system, which is key when it comes to maximizing inventory and profitability."

For more information on Charting Pro Digital or to schedule an online demonstration, please contact Monica Baranski at 800.685.6472 x238.

*Veronis, Suhler & Stevenson - 2006 Communications Industry report

About MISA:
MISA is the leading global provider of out-of-home media management software. Our integrated systems enable companies to manage, fulfill and maintain their total business needs.

Founded in 1986 with a focus on outdoor businesses large and small, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Clear Channel, CBS Outdoor, Reagan, Adams Outdoor Advertising, YESCO, and Magic Media.