MISA Signs Attention Transit Advertising to Install CPRO Suite of Products

Chicago, Illinois - March 21, 2005 - MISA, the leading provider of outdoor IT solutions today announces the agreement with Attention Transit Advertising Systems, LLC (Tucson, AZ) to implement the Charting Pro suite of products.

"We are looking forward to the overall improvement in our ability to serve our customers and efficiently manage our inventory that Charting Pro offers us" states Rick Schmigle, President and CEO of Attention Transit Advertising. In choosing Charting Pro ATA was looking for the right fit in outdoor advertising management software, one that will compliment award winning bus shelters and benches found at high traffic locations from metropolitan Tucson to the Mexican border.

MISA will be working with all departments as ATA rolls out the installation of the complete suite of Charting Pro products. Features and functionality that ATA will capitalize on immediately include: geocoding all of its street furniture to utilize advanced mapping capabilities, collecting and using site specific marketing information to better achieve customer's targeting goals, automating billing and percentage franchise fee calculation to simplify and manage its customer accounts and municipal franchise agreements more efficiently.

"This is an exciting installation for MISA," states Andy McRae, VP Sales for MISA. "The team at ATA is embracing our technology and looking for ways to improve upon their current business practices. Collaborating on best practices is vital to ensuring everyone is working smarter, more efficiently. We look forward to working with them to build a successful relationship."

Attention Transit Advertising has more than 25 years of experience in reaching Tucson's dynamic growing population using street furniture advertising. ATA prides itself in offering cost-efficient, targeted placements to reach mobile, young and affluent consumers. To learn more about their operation visit them online at www.attentiontransit.com.

About MISA:
MISA is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISA's enterprise solutions and committed support serve over 200 branches from 45 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, Reagan, and Burkhart.