MISA Installs at Adams Florence

Chicago - July 5, 2004 - MISA, the leading provider of outdoor solutions today announced the installation of Charting Pro with Adams Florence (SC).

Florence joins 10 additional Adams offices using Charting Pro's Inventory Management, Advanced Mapping, and Multimedia modules to enhance communications and standardize operating procedures. All Adams proposals, maps, and reports are consistent among plants allowing the company to operate and present one seamless look to clients.

Adams Florence joins Fairway, Burkhart, Magic Media, Titan and many more outdoor operators as users of MISA's proven technology.

About MISA:

MISA is the leading global provider of software solutions for the outdoor industry. Our solutions enable companies to manage, fulfill and maintain their total outdoor business needs.

Founded in 1986, MISA's enterprise solutions and committed support serve over 200 branches from 32 different companies including Viacom, Clear Channel, Lamar, Adams, Fairway, and Burkhart.