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3M Canada's Commercial Graphics Division signs pilot agreement with Market
Information Services Of Canada
March 2006
3M Canada's Commercial Graphics Division is pleased to announce the signing
of a pilot agreement with Market Information Services of Canada (MISC),
a leading provider of outdoor advertising management and measurement services.
Using Satellite Automated Media Information software (SAMI), MISC is able
to track, measure, and provide sustainable proof of performance for fleet
and vehicle advertising, and then translate that information into advertising
metrics.
"SAMI, in combination with MISC's comprehensive information technology
system, makes it possible for 3M to provide credible, sustainable measurement
numbers, and proof of performance data for this highly efficient form
of advertising", says Commercial Graphics Marketing Operations Manager,
Shelagh Morrison.
While fleet graphics are widely recognized as an efficient way to achieve
mass reach of an advertising message, advertising agencies or media buying
groups have not treated fleet as a mainstream media because there was
no proven way of accurately tracking and measuring the Daily Effective
Circulation (DEC), or audience impressions over a certain period of time.
"The SAMI is consistent with that used in other forms of advertising
measurement and will, for the first time in the industry; conclusively
demonstrate the cost effectiveness of fleet advertising."
Over the next several months, 3M will lead the accreditation initiative
for SAMI with the Canadian Outdoor Measurement Bureau, in addition to
launching three new service offerings under the 3M Graphic Services banner,
that leverages this unique new capability.
As the leading supplier of Commercial Graphics' inks and materials in
Canada today, and backed by the strongest sales force in the industry,
the MISC Alliance represents a new leadership initiative to drive accelerated
growth and end-user relevance.
3M, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command, Dyneon and
Novec are trademarks of 3M Company. Scotch and Post-it are registered
trademarks of 3M. Used under license in Canada.
About MISC:
MISC is the leading global provider of software solutions for the outdoor
industry. Our integrated system enables companies to manage, fulfill and
maintain their total outdoor business needs.
Founded in 1986, with a focus on outdoor businesses large and small,
MISC's enterprise solutions and committed support serve over 200 branches
from 45 different companies including Clear Channel, Viacom, Reagan, Adams,
Fairway, Burkhart, and Magic Media.
