MISA embraces industry practices and standards. As an active participant with key outdoor associations in Canada and the US, our products and expertise are helping to shape new ways of improving business in our industry.

Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multi-national agencies are members of the AAAA, more than 60 percent of our membership bills less than $10 million per year.

The AAAA is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business. To visit the AAAA online www.aaaa.org

COMB, the Canadian Outdoor Measurement Bureau is a National non-profit organization independently operated by representatives from amongst advertisers, advertising agencies and the Canadian Outdoor Advertising industry. The 17-member Board of Directors is made up of 9 Directors elected from the buyer group, advertisers and advertising agencies, and 8 Directors from the seller group, the Outdoor Advertising industry.

COMB is charged with the verification of traffic circulation for the benefit of the Industry and its users. Since its inception, in 1965, the bureau has continually improved the measurement and verification procedures for traffic counts and has now established the most accurate auditing techniques ever devised for the Canadian Industry. The process of refinement and improvement of the auditing techniques is never ending, and COMB will continue its effort to perfect the process. To visit COMB online www.comb.org

ESOAA provides affordable and creative means of advertising both locally and nationally. Whether you are looking for an affordable means to advertise your business, or if your business is advertising Eight Sheet billboards, ESOAA has the information you need to help your business grow. To visit the Eight Sheet Assocaition online www.esoaa.com

FEPE International sees itself as a worldwide platform for all outdoor advertising enterprises. It acts as both a hub of information and a marketing pool. FEPE carries out lobbying for outdoor advertising worldwide amongst authorities, international organizations and political opinion makers as well as within the media. It develops international marketing and communication structures to provide a comprehensive information network for its members. Currently FEPE maintains over 300 active members in over 30 countries. To visit FEPE online www.fepe.com

The Mobile Advertising Council of Canada (MACC), out-of-home advertising's newest industry association,will represent Canadian companies offering advertising on vehicles of any kind-including private car wraps and small vehicles such as rickshaws, bicycles and pedicabs. In addition to gaining recognition for mobile advertising as a mainstream out-of-home advertising choice, MACC will create an industry-accepted method for monitoring, auditing and proving the success of any given mobile campaign.

The associations overall mandate is to create parameters that govern how mobile advertising is monitored as an industry; create opportunities to share information; present media buying opportunities; and work collectively with other advertising associations to accomplish a presence in the Canadian out-of-home advertising market. To visit MACC online www.mobileadcouncil.ca

The OAAA is the leading trade association representing the outdoor advertising industry in America. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues.

The OAAA's strategic focus is on government relations, marketing, communications, membership, and operations. The OAAA is headquartered in Washington, DC. To visit the OAAA online www.oaaa.org

The OAAA, the Outdoor Advertising Association of Australia (Inc), is the industry body which represents the majority of Outdoor media contractors and production facilities in Australia. The Association operates nationally and has provided a forum for members since 1939. Its charter is to promote Outdoor and to protect the interests of its members.

Members of the OAAA are committed to providing products and services to advertisers which have the ability to communicate with various target markets - from localized activity through to full national coverage. To visit the OAAA online www.oaaa.com.au

TAB's primary role is to authenticate the circulation data of outdoor media. In doing so, it seeks to inform and educate the advertising community regarding the quantitative and qualitative value of outdoor media, accommodating new forms as they develop without compromising standards of integrity. In specific instances TAB also certifies advertising placement. To visit TAB online www.tabonline.com